News

PRESS RELEASE



Brand Comparison

SK2

Cosmetic Brand

Loreal

Clairns

Social Media

Twitter - 17.5 Million

Facebook - 258,000

Instagram - 800,800

Twitter - 8.9 Million

Facebook - 340,000

Instagram - 560,800

Twitter - 2.6 Million

Facebook - 450,000

Instagram - 650,000

Brand feature that resonates

Cream Whitening and Blemishing Cream

Cream Whitening and Blemishing Cream

Strengths

High End Brand that captures around 8-12% of the high end and luxury cream market.

Is a brand that captures the attention of the wealthier and more concerted , and diligent in buying higher end product.

Customers want cream whitener, and stopping blemishes, and skin tightener.

High End Brand that captures around 9-11% of the high end and luxury cream market.

Is a brand that and has a strong loyal brand following. The customers have tapped into and following all aspects of the brand building journey.

High End Brand that captures around 8-14% of the high end and luxury cream market.

Is a brand that captures the attention of the wealthier and more concerted , and diligent in buying higher end product.

Strong Branding Story and brands that relate well with their customers, and new clients in the market.

Weaknesses

It’s expensive and it is a very controlled Brand . Limited in marketing scalability in terms of wealth demographic.

Not a very dynamic brand in terms of prolific and guerrilla marketing tactics, and techniques.

A static and and controlled brand that’s et in marketing strategy.

It’s expensive and it is a very controlled Brand.

Not a very dynamic brand in terms of prolific and guerrilla marketing tactics, and techniques.

A static and and controlled brand that’s limited in marketing strategy, and focuses on higher income making individuals from middle class to higher class.

Loss in marketing translation and crossover into lower end markets.

It’s less expensive and it is a very controlled Brand . Has a strong branding story although a little outdated. (and loss brand recognition by age). Limited in marketing scalability in terms of wealth demographic, and new market crossover and ability to engage in guerrilla marketing tactics and the like.

Not a very dynamic brand in terms of scalability and crossing into new and younger aged markets.

A static and and controlled brand that has a limited and centralized marketing system. Limited in marketing crossover and ability to attract a younger audience clientele.

High Ticket Items. The Following Top 5 Selling Products Are Of A High Ticketing Value.

  • 1. Facial treatment Essence
  • 2. Facial Treatment Cleaner
  • 3. Facial Treatment Clean Lotion
  • 4. R.N.A Power Radical New Age Cream
  • 5. R.N.A Power Radical New Age Essence

  • 1. L’Oreal Paris Age Perfect Hydra-Nutrition Honey Eye Gel
  • 2. L’Oréal Paris Pure-Clay Mask
  • 3. L’Oreal Paris Youth Code Dark Spot Correcting & Illuminating Skincare Serum
  • 4. L’Oreal Paris Revitalift Intensive Anti-Aging Day Cream Moisturizer
  • 5. L’Oreal Paris Revitalift 1.5% Pure Hyaluronic Acid Serum

  • 1. Double Serum
  • 2. Tri-Intensive Brightening Serum
  • 3. Body Shaping Cream
  • 4. Body Fit
  • 5. V Shaping Facial Lift

Low Ticket Items Bottom 5

  • 1. EYE CREAM RADICAL NEW AGE
  • 2. CLEANSING GEL
  • 3. DERM-REVIVAL MASK
  • 4. DERM-REVIVAL PROGRAM
  • 5. GENTLE CLEANSER

  • 1. WHITE PERFECT WHITENING TONER
  • 2. PURE CLAY MASK– ILLUMINATING
  • 3. HYDRAFRESH GENIUS MULTI-ACTIVE GENIUS WATER
  • 4. SMOOTH SUGAR CLEAR SCRUB
  • 5. RL FILLER FRESH MIX [HA] FRESH MIX AMPOULE REPLUMPING MASK

  • 1. Body Treatment Oil-Tonic
  • 2. Eye Contour Gel
  • 3. Toning Lotion with Iris - Combination or Oily Skin
  • 4. Stretch Mark Minimizer
  • 5. Gentle Foaming Cleanser with Tamarind & Purifying Micro Pearls - Combination or Oily Skin

Brand Preception In The Market Place. 1(Lowest 10 Highest). High End Of The Market, And Also Has The Following Products As There Top 5 Selling Products.

  • 8
  • 7.7
  • 7.5
  • 7
  • 6.8

  • 9
  • 8.8
  • 8
  • 7.8
  • 7

  • 7.8
  • 7.5
  • 7
  • 6.8
  • 6