About Us

Branding Story for Jenny Stellar Beauty and Cosmetics.



Jenny Stella Beauty - Why So Radiant?



Brand Story::


Origins of Jenny Stella Beauty Brand.

After Jenny Stella's founder Jack D.I. Igw eigbo, had pondered and searched for a formula for a 100% organic and 100% biodegradable cosmetic line, (looking for over 20 years), that was TRULY friendly to humanity's skin and our planet Earth, the calling came one strange day.

After an eventful invitation to his children's school (Jenny & Stella) , and during that momentous day, he had learned about making home made cosmetics. Exuberantly Jack put his and the synergized Universe's collective minds together, and they both soon realized the power of Mother Nature, (with her herbal empowerment, coming out of Jack's lush Garden of Eden, from his original homeland of Igbo, Africa).

They both decided to formulate an original cosmetic brand under the brand name of, “Jenny Stella”, with an Igbo inspired prolific logo design, which is artistically expressive of passionate commitment. Central to this belief , is the fact that only authentic herbs are sourced from Igbo Africa, and all throughout Asia and Hong Kong. Their goal was to produce and convey the message of being authentic, whilst having the essence of raw vitality. The band hails from the original home land, and is mixed up with elements of finesse and the real style of Asia, too.


Brand Growth and Results::

At the heart of Jenny Stella's brand identity, is the core value, of maintaining 100% organic ingredients in their products, 100% biodegradable and 100% friendly to Mother Earth, a non animal tested, ethical and fairtrade compliant product aligned with their goals. Jenny Stella empowers both genders, and will be a future complaint product of Halal in the future. They have been dedicated to their product design, and authentic packaging, which encompasses their standards and core mission statement , of “Why so Radiant?” By maintaining very stringent standards, Jenny Stella is helping the Earth to Radiate and be cleaner, and allowing Humanity to radiate with the power exuded from original Mother Nature.

IS it any wonder that by keeping true to their ethos, & mission statement as well as the core brand values, that clients have spread the word, about, like Wild Fire??!!!! Why so Radiant?

Unlike many other brands that we born purely to make money and to be commercialized, Jenny Stella, was helping out family & friends from DAY 1 of initiation. Helping others to radiate with these amazing products, since inception. Through the goodness and kindness of helping those close to the founders, personal testimonials and the good word has spread globally.



Why so Radiant ??????

Integrity and authenticity has paid divdends for Jenny Stella Beauty. Through its founder's 20 years of experience and observations, he had witnessed the destructive nature, on the body, from mainstream products. By maintaining focus, and adhering to 100% Purely Organic 100% Bio degradable and 100% Pure Radiance from within , Jenny Stella has gained traction, and the brand has grown.

People started to notice the purer balance and purely glowing look from the founder's skin & those skins of friends , as opposed to those people with random & multiple pigmentation, through the use of mainstream brands. Jenny Stella started to garner huge interest through word of mouth, and by re-educating it's consumers. We all must appreciate the dangers of using cosmetics laced with hazardous chemicals, eradicating nature's beauty, and that of our humanity, whilst effecting the Ecology of Planet Earth.


Jenny Stella is dedicated to producing the highest standard of natural product, and has ensured that all steps of production maintain the strictest benchmarks of quality control.

Our “Why So Radiant?” tm. Motto and logo, has been derived from the Oracle, and at the epicentre of the Garden of Eden, represents our immense philosophical belief in the brand and it's goals, as well.

Let's get to work and Radiate our human nature with our planet collectively, immediately.





Branding Vision and Future

With our vision and goals to re- educate consumers, and re -define the industry throughout, with creative media, inbound marketing, viral branding, is 2nd to none. Our re-education of sustainable cosmetics utilizing video marketing, “Why So Radiant”, will definitely leave it's mark on the industry.


The Brand will adhere to, and ensure our clients are empowered by nature. Our customers will be the consumate statisfied buyers, who will give strong, testimonials, with heart and pride.

As Jenny Stella looks to evolve and continue to expand its productions, and ongoing distribution , she will always adhere to the standards, that define her niche'.



JENNY STELLA BEAUTY – “Why so Radiant” always is and will be. https://www.dafont.com/


100% committted to product design, product standards, and manufacturing a product, that adheres to the above ethical values.


100% dedicated to the manufacturing of product from organic ingredients.


100% guaranteed to ensure all product is bio degradable.


100% compliance to Fair Trade Product principles and business.


100% adherance to “Why So Radiant?”product lines that will wow.


100% complaint with the principles of Haal (pending)


100% always dedicated to being “INDIE AND PROLIFIC”.


Welcome to the World of “Jenny Stella Beauty”... DONT YOU WANT PEOPLE TO ASK YOU,

WHY SO RADIANT TOO?”



SK2 – Cosmetic Brand Twitter 17.5 Million

Facebook - 258,000

Instagram - 800,800
Brand feature that resonates – Cream Whitening and Blemishing Cream Strengths

High End Brand that captures around 8-12% of the high end and luxury cream market.

Is a brand that captures the attention of the wealthier and more concerted , and diligent in buying higher end product.

Customers want cream whitener, and stopping blemishes, and skin tightener.
Weaknesses

It’s expensive and it is a very controlled Brand . Limited in marketing scalability in terms of wealth demographic.


Not a very dynamic brand in terms of prolific and guerrilla marketing tactics, and techniques
-A static and and controlled brand that’s et in marketing strategy,
High Ticket Items. The following The top 5 selling products Are of a high ticketing value.

  • Facial treatment Essence
  • Facial Treatment Cleaner
  • Facial Treatment Clean Lotion
  • R.N.A Power Radical New Age Cream
  • R.N.A Power Radical New Age Essence
Low Ticket Items Bottom 5

  • EYE CREAM RADICAL NEW AGE
  • CLEANSING GEL
  • DERM-REVIVAL MASK
  • DERM-REVIVAL PROGRAM
  • GENTLE CLEANSER
Brand Preception in the Market Place. 1(lowest 10 highest) 8

High End of the market, and also has the following products as there top 5 selling products. 7.5

  • 8
  • 7.7
  • 7.5
  • 7
  • 6.8
Loreal Twitter 8.9 MILLION

Face Book - 340,000

Instagram - 560,000
Brand feature that resonates – Cream Whitening and Blemishing Cream Strengths

High End Brand that captures around 9-11% of the high end and luxury cream market.

Is a brand that and has a strong loyal brand following. The customers have tapped into and following all aspects of the brand building journey.
Weaknesses

It’s expensive and it is a very controlled Brand

Not a very dynamic brand in terms of prolific and guerrilla marketing tactics, and techniques

-A static and and controlled brand that’s limited in marketing strategy, and focuses on higher income making individuals from middle class to higher class.

Loss in marketing translation and crossover into lower end markets.
High Ticket Items. The following The top 5 selling products Are of a high ticketing value.

  1. L’Oreal Paris Age Perfect Hydra-Nutrition Honey Eye Gel


  2. L’Oréal Paris Pure-Clay Mask


  3. L’Oreal Paris Youth Code Dark Spot Correcting & Illuminating Skincare Serum


  4. L’Oreal Paris Revitalift Intensive Anti-Aging Day Cream Moisturizer


  5. L’Oreal Paris Revitalift 1.5% Pure Hyaluronic Acid Serum
Low Ticket Items Bottom
  1. WHITE PERFECT WHITENING TONER
  2. PURE CLAY MASK– ILLUMINATING
  3. HYDRAFRESH GENIUS MULTI-ACTIVE GENIUS WATER
  4. SMOOTH SUGAR CLEAR SCRUB
  5. RL FILLER FRESH MIX [HA] FRESH MIX AMPOULE REPLUMPING MASK
  • 9
  • 8.8
  • 8
  • 7.8
  • 7
Clairns Twitter - 2.6 Million

Facebook 450,000

Instagram 650,000
Strengths

High End Brand that captures around 8-14% of the high end and luxury cream market.

Is a brand that captures the attention of the wealthier and more concerted , and diligent in buying higher end product.

Strong Branding Story and brands that relate well with their customers, and new clients in the market.
Weaknesses

It’s less expensive and it is a very controlled Brand . Has a strong branding story although a little outdated. (and loss brand recognition by age). Limited in marketing scalability in terms of wealth demographic, and new market crossover and ability to engage in guerrilla marketing tactics and the like.

Not a very dynamic brand in terms of Scalability and crossing into new and younger aged markets.

-A static and and controlled brand that has a limited and centralized marketing system. Limited in marketing crossover and ability to attract a younger audience clientele.
High Ticket Items. The following The top 5 selling products Are of a high ticketing value.

  1. Double Serum

  2. Tri-Intensive Brightening Serum

  3. Body Shaping Cream

  4. Body Fit

  5. V Shaping Facial Lift

Low Ticket Items Bottom 5


  • Body Treatment Oil-Tonic
  • Eye Contour Gel
  • Toning Lotion with Iris - Combination or Oily Skin
  • Stretch Mark Minimizer
  • Gentle Foaming Cleanser with Tamarind & Purifying Micro Pearls - Combination or Oily Skin
Brand Preception on the Market Place. 7.9

High End of the market, and also has the following products as there top 5 selling products. 8.4
  • 7.8

  • 7.5

  • 7

  • 6.8

  • 6